What is your dream? What are you passionate about? At some point, most of us reach a crossroads in life and wonder where we’re headed. A moment of enlightenment might change us forever, and that’s how it was for our founder.
For many years, James had dreamt of becoming a watch designer. Somehow, though, he’d never quite summoned the courage to risk the stability of his everyday life and step into the unknown. However, in 2017, something happened to set him on a new path. Our founder decided to escape his life in Sweden for a while and set off for Iceland, a country he’d long wanted to explore. As a keen photographer, he hoped to capture some of the beautiful scenery and forget about the greyness of life back home.
One morning, feeling energized by the landscape and his new sense of freedom, James set off into the fresh Icelandic countryside. With a drone camera in hand, he walked through a lush green mountain range towards the famous waterfall Seljalandsfoss.